Showing posts with label website research. Show all posts
Showing posts with label website research. Show all posts

Thursday, 14 March 2013

Website analysis: Adele

This is the Adele's official website, when you frist enter the website you are shown a few tiles, these are the maintiles across the screen before you scoll down. There is consistency in  the font, she has kept the same font in her website, as it is in her new album, this could be ofr people to understadn its the same person, being able to relate to an artist from just the font, so in future there could be an album without having the picture of an artist, so it is not needed. The colour scheme agian is blackand white mainly, and the other scheme which used a bit less is green and grey. There is promotion on the top right, showing her album agian there are success stories in the enws section, this will be to keep the fans upto date with what is happening in her career, this helps towards thr connection of the artist and her fans, leading to a strong bond and giving tha sense of closeness to  the artist, from the fans perspective.
To make it seem even more personal and, giving somehting bakc to the fans in a way, as well as the news, there is blog, this is something that agian connects close and personal stuff of the artist with the fans, alhtough this could be something written personally by the artist, whihc would be good for the fans, increasing the vies on the site significantly, they could be there jus ton the site to cathc up on what Adele has recently blogged about, definately attracting more audiences. For her to target and meet demand of a larger market, Adele has included some social media integrations and even a mialing list feature.
Overall the colours featured throughout could be there to follow that visual theme of the darkness connoting sadness, this could be the theme followed in form her album, whihc indlude some very upsetting/emotional lyrics to some.
Another main featuere recognised, is that of hte font size and the recognision of the artist, with their being less pictures of her, and more texts saying her anme in bold striking fonts, a possible reson behind this could be taht, she is a much more recognised perosn and instead of the picture being at the formefront, it is not necessary due to her huge success as an artist, being so popular now the face does not need to be shown an recognised, jsut by looking at the font style you can say who it is and link the two.

Website analysis- Rihanna

Below is the official Rihanna website, this is an interesting website, laid out in manner that is easily readable. The structure is all one in column and there is a media gallery on the front that strikes you at first. The colour scheme is mainly based around black and white, this is something i have seen on another artist website, this seems to be a fashionable colour schemem at the moment.
The font used throughout n the website is sans serif.
Main feature so for the site is that it is heavily focused and connected with social media, this is due to the fact that most of her fans are socially active, keeping up to date made available by Rihanna personally, as she is also very socially active.
The pictures used, bold and attractive, they are good as they entice the user, it also is a big factor towards the fans getting exclusive pictures.
In addition as well as giving to the fans, she is also getting back from them, as she is advertising a lot of her dates and at the same time as making them happy by having concerts and tours, she is obviously making money form advertising so casually. Also other advertisement is her new clothing range, being sold at river island, she is captivating the market in the UK as she has a lot of fans and is making it viable for the fans to be interested as it is a big issue, a massive artist creating her own clothing range, with a big clothing retailer; River Island.




In addition you can calculate that all the interesting features that keep a person following and looking through the website is shown at the beginning, keeping them hooked onto the website for the constant viewing, helping them to come back again as they are interested with some of the stuff i have included above. There is a lot of media and information that connects the fan to Rihanna, making it seem as if they are closely connected to her, seeing and finding out exclusive content.
At the top you will find some very interesting tabs, which describe a lot about her, in one tab it is her biography, this is something that will connect the audience very well, getting to know her personally as she speaks to you about her life, towards becoming an artist, talking about every year and what she did and where she is know.
There is also another major section, where you can see a whole list of articles and other press forms, which are related to her career, this engages the audience as she has put some major stepping stones, alerting and notifying her fans of some of the major stuff she has achieved, this will be informing them all in one place. So for fans who follow her through press, this area just makes it easier for them, allowing them to do the normal press media reading but all in one place, with the main areas on the page. The main last points of the website is fistly the R logo, on  the left hand side, which is the new logo associated with Rihanna and the other purpose of it being for rated. The other feature is the shop tab on the top of the page, this is for all her merchandise, helping towards her sales but also interaction with the fans, as they will be able to own goods of their artist's official pages clothing and merchandise.
Overall, there is a lot of content on her website, mostly being very interactive and needs the suer to surf around as their is a lot of content available and the reason fro this is the close contact of the artist and the fans, leading to a successful fan and artist relationship, both being satisfied and achieving and earning from the other. Artist getting popular, earning money and fans, maybe fulfilling a passion and the fan being entertained, becoming close to an artist and being able to know them.

Wednesday, 16 January 2013

Website analysis -Angel

Below are two screenshots of the website, the screenshots are showing two main shows of the website, one being the homepage and the other being the being the news feed.
This shot shows the homepage, it is a persons first view of the website, it is also gives the impression of the artist and gives a good view of how the rest of the website will look. The website incorporates two main design layouts, with the top bar at the top and the page slider, meaning instead of one specific measured site with no scrolling necessary, in this case there are many more parts to the site, that are seen once scrolled down. After the top main menu bar, you see the large angel logo on a white background which stands out, on that is the social side, left side is the likes for the website and on the right are the other social networking sites. Underneath this is the promotion of his new album, with pictures and features including a link to download the album. After this is another section, showing the other boxes for; tweets, latest gigs, mailing list, music and photos sections in these boxes. The site has a dark theme, colours that match with the rest of the layout, pictures and theme colours. After this is the picture below and the description.
This is the second shot of the site, as you can see this part shows the news feed on the main homepage. This feels like another of the sites main and attractive features, this section is like an area for a blog, an area where the artist posts links, videos, pictures and comments to connect with his fans and website viewers. In this case due to the artist not being a major, major star and overall is still rising he probably passes on what he wants or even does this section by himself. More well known artists such as Akon, do get their record company or a specified person to upload the right stuff although other larger artists who are well known such as, Rhianna do upload themselves but she does have to talk to her manager or record company before posting some specific stuff- for both of these examples it could be for social sites or their own. Overall artist' websites are an area that an artist can represent themselves and show what they like and respect, similar to a social sites and blogs. In this particular shot you can see Tupac(2Pac), a very world re-known artist who has passed away, but is still very commonly remembered and known and for most people is known as the king of rap. Although back to Angel's post of a picture of a great rap artist, this could mean and possibly represent  that he is a great icon for Angel and maybe, someone who he respects greatly and would possibly like to get as big as Tupac was in the world for the music industry.
The font and pictures used throughout are provocative, bold and very attractive. Any person who stumbles onto the website will be very intrigued into searching around more, there is a mix of a street and pop artist here, with some dark side, colours are dull, mainly grayscale, with black and white. There are a lot random pictures, which show and give the sense of the artist's character which can be good, as this gives that sense of connection with the fans, they feel they are getting to know someone who they look up to and appreciate especially as an artist and maybe towards the person they really are, giving that behind the scenes feel.