This is the Adele's official website, when you frist enter the website you are shown a few tiles, these are the maintiles across the screen before you scoll down. There is consistency in the font, she has kept the same font in her website, as it is in her new album, this could be ofr people to understadn its the same person, being able to relate to an artist from just the font, so in future there could be an album without having the picture of an artist, so it is not needed. The colour scheme agian is blackand white mainly, and the other scheme which used a bit less is green and grey. There is promotion on the top right, showing her album agian there are success stories in the enws section, this will be to keep the fans upto date with what is happening in her career, this helps towards thr connection of the artist and her fans, leading to a strong bond and giving tha sense of closeness to the artist, from the fans perspective.
To make it seem even more personal and, giving somehting bakc to the fans in a way, as well as the news, there is blog, this is something that agian connects close and personal stuff of the artist with the fans, alhtough this could be something written personally by the artist, whihc would be good for the fans, increasing the vies on the site significantly, they could be there jus ton the site to cathc up on what Adele has recently blogged about, definately attracting more audiences. For her to target and meet demand of a larger market, Adele has included some social media integrations and even a mialing list feature.
Overall the colours featured throughout could be there to follow that visual theme of the darkness connoting sadness, this could be the theme followed in form her album, whihc indlude some very upsetting/emotional lyrics to some.
Another main featuere recognised, is that of hte font size and the recognision of the artist, with their being less pictures of her, and more texts saying her anme in bold striking fonts, a possible reson behind this could be taht, she is a much more recognised perosn and instead of the picture being at the formefront, it is not necessary due to her huge success as an artist, being so popular now the face does not need to be shown an recognised, jsut by looking at the font style you can say who it is and link the two.
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