The font used throughout n the website is sans serif.
Main feature so for the site is that it is heavily focused and connected with social media, this is due to the fact that most of her fans are socially active, keeping up to date made available by Rihanna personally, as she is also very socially active.
The pictures used, bold and attractive, they are good as they entice the user, it also is a big factor towards the fans getting exclusive pictures.
In addition as well as giving to the fans, she is also getting back from them, as she is advertising a lot of her dates and at the same time as making them happy by having concerts and tours, she is obviously making money form advertising so casually. Also other advertisement is her new clothing range, being sold at river island, she is captivating the market in the UK as she has a lot of fans and is making it viable for the fans to be interested as it is a big issue, a massive artist creating her own clothing range, with a big clothing retailer; River Island.
In addition you can calculate that all the interesting features that keep a person following and looking through the website is shown at the beginning, keeping them hooked onto the website for the constant viewing, helping them to come back again as they are interested with some of the stuff i have included above. There is a lot of media and information that connects the fan to Rihanna, making it seem as if they are closely connected to her, seeing and finding out exclusive content.
At the top you will find some very interesting tabs, which describe a lot about her, in one tab it is her biography, this is something that will connect the audience very well, getting to know her personally as she speaks to you about her life, towards becoming an artist, talking about every year and what she did and where she is know.
There is also another major section, where you can see a whole list of articles and other press forms, which are related to her career, this engages the audience as she has put some major stepping stones, alerting and notifying her fans of some of the major stuff she has achieved, this will be informing them all in one place. So for fans who follow her through press, this area just makes it easier for them, allowing them to do the normal press media reading but all in one place, with the main areas on the page. The main last points of the website is fistly the R logo, on the left hand side, which is the new logo associated with Rihanna and the other purpose of it being for rated. The other feature is the shop tab on the top of the page, this is for all her merchandise, helping towards her sales but also interaction with the fans, as they will be able to own goods of their artist's official pages clothing and merchandise.
Overall, there is a lot of content on her website, mostly being very interactive and needs the suer to surf around as their is a lot of content available and the reason fro this is the close contact of the artist and the fans, leading to a successful fan and artist relationship, both being satisfied and achieving and earning from the other. Artist getting popular, earning money and fans, maybe fulfilling a passion and the fan being entertained, becoming close to an artist and being able to know them.
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