Mr.
Phillips- Goodwin’s Theory-Wiz Khalifa I roll up
Due
to our current idea for our music video to be a rap video, I felt that it would
be useful to also research a rap video but in relation to Goodwin’s Theory.
Wiz Khalifa is seen as an up and coming hip
hop rapper, therefore I felt it was a good idea to study his music video "Roll
Up".
The key features Andrew has said to be in the video are all used in the current
example by Wiz, the features include: to demonstrate genre characteristics,
show a relationship between lyrics and visuals; illustrating, amplifying and
contradicting, next is the demands of the label such as close-ups, then
frequently refer to notions of looking and voyeurism and lastly intertextual
relations.
The
costume designs for Khalifa and the other characters fit in very well with the
artist wearing baggy jeans, baseball jacket and a massive gold chain throughout
the video. Other costumes used were tank tops and flat peaked caps which we
have already found out suit the genre, rap, hip-hop. When the artist is rapping
in one particular location there was a big graffiti wall in the background
which many viewers can automatically associate with this genre and because of
this frequent use we could easily fit this into our video or something to
combine street and rich. We also saw close ups of the rapper which we are
always going to seen in a rap video and this also adheres to the part of
Goodwin's theory that the record label make sure the artist is the biggest part
in the video with there being a lot of close-up’s. Also there are many shots of
other main characters including the girl he can be said to referring the song
to, however we were always sent back to Khalifa which we expected as he is the
artist and the centre of attention.
When it came to the relationship between the lyrics and visuals, Khalifa definitely amplified the main lyric "I Roll Up" with a storyline shown of him attending in different places to this girl - perhaps his girlfriend and also the editing of shots and the movement of his hand are shown to be rolling up adding emphasis to this, during the chorus there was the very effective camera technique which looked like it continued to roll up and down referring to the lyrics well. It would roll up into the sun and come back down - each time it came down the artist would be in the centre of the frame. I found this was a very effective addition to the video and it certainly amplified the lyrics of the song. This could be something we bring into our video; this makes the video flow a lot better, as it doesn't jump from one shot to another, and instead moves easily from one location into another, making it look very professional and is very effective.
The relationships between the music and the visuals aren’t that illustrative or amplifying in my opinion, there were often many establishing shots, such as shots of sun, palm trees, the beach and basketball courts. The song is fairly relaxed so slow pan shots and slow motion shots seemed to set the mood of the chilled out song well. This was the same with editing, that the editing was in conjunction with the beat of the song and not fast and crazy editing but relaxed.
In terms of voyeurism in the video, there is a brief moment that can be described to be in the video, with the girl the artist is talking about and to. The main girl in the video is shown, with her features shown at in some point of the video, haven chosen a girl who is curvaceous and directing it to the viewers attention although this is not as much for the viewer but saying that the artist gets beautiful girls like that, lips and eyes and face are signified mostly, wearing clothing which is revealing and is also expressed slightly by the friends of the girl as well.
When it came to the relationship between the lyrics and visuals, Khalifa definitely amplified the main lyric "I Roll Up" with a storyline shown of him attending in different places to this girl - perhaps his girlfriend and also the editing of shots and the movement of his hand are shown to be rolling up adding emphasis to this, during the chorus there was the very effective camera technique which looked like it continued to roll up and down referring to the lyrics well. It would roll up into the sun and come back down - each time it came down the artist would be in the centre of the frame. I found this was a very effective addition to the video and it certainly amplified the lyrics of the song. This could be something we bring into our video; this makes the video flow a lot better, as it doesn't jump from one shot to another, and instead moves easily from one location into another, making it look very professional and is very effective.
The relationships between the music and the visuals aren’t that illustrative or amplifying in my opinion, there were often many establishing shots, such as shots of sun, palm trees, the beach and basketball courts. The song is fairly relaxed so slow pan shots and slow motion shots seemed to set the mood of the chilled out song well. This was the same with editing, that the editing was in conjunction with the beat of the song and not fast and crazy editing but relaxed.
In terms of voyeurism in the video, there is a brief moment that can be described to be in the video, with the girl the artist is talking about and to. The main girl in the video is shown, with her features shown at in some point of the video, haven chosen a girl who is curvaceous and directing it to the viewers attention although this is not as much for the viewer but saying that the artist gets beautiful girls like that, lips and eyes and face are signified mostly, wearing clothing which is revealing and is also expressed slightly by the friends of the girl as well.
