Voyeurism of 50 Cent- Candy Shop
In this video, the image of a hip hop / rappers life is
shown, living a luxurious lifestyle, with women, jewellery and expensive cars,
50 Cent being a famous example for this.
Also in the video it is mostly female voyeurism, with voyeuristic
treatment of the female body, in this case with use of dancers, these are to
endorse the male artist’s ego. During this video there is a combination of some
long shots and close-ups, showing numerous females, dressed in revealing
clothing, all acting very seductive towards the artist, 50 Cent, this all helps
to portray his luxurious lifestyle to the audience. This could be something
wanted by some teenage boys, who see 50 cent as an idol.
There is voyeuristic treatment to the female body throughout
the video, but also some voyeuristic shots of 50 Cent, with him being topless,
showing that perhaps in this video males are also to be treated in this manner.
This is just then one example, demonstrating the target market of hip hop /
rappers, to be reaching to females as well as the males.
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