Analysis: K Koke- Turn back ft. Maverick Sabre

This video is by K Koke featuring Maverick Sabre and is called Turn Back, K Koke is a new artist in the main stream market, part of the USG group. This video is to do with the change that happens from being on the streets, acting out as a gangster carrying out wrong stuff, to now being quite successful and being well known and making money, it is there to show him leaving or trying to leave his old lifestyle.

The location used throughout is the broken down, typical mass estate in London, we can see his clothing being casual wear nothing to much, such as other people  living in the flats wearing; hoodies and tracksuits.
Throughout this video there is a story being told, where there is hardship, how he feels, what he went through and hat his mum went through, how he had to live his life when he was younger and how he lives it now.

K Koke uses an actor fro the role of a teenager, facing issues with drugs, gangsters, single parent, poverty and general struggles of life, this is a story being told, where metaphorically he is talking about his own lifestyle as a younger kid. In the video you can see the stereotype of estates, with hoodies, thieves, drugs, gangs, weapons and a tough life.

Analysis: Eminem- When I'm Gone

This video is by Eminem called, When Im Gone, this video doesn't not face the usual conventions of a rap video. it doesn't portray a gangster, money, power and rich life, instead is portrays a deeper message to hard struggle brought to artists and some could be in this position, with clever use of editing, lighting and face expressions, there is a certain message of a gloomy mood and a sad message.
There is a mix though as some parts are nto as clear as others, such as Eminem keeping the stadards away from the conventional rap image, but in his performance shtos he is wearing a baggy costume. Also the mix is the part of him being verry emotional thorughout, giving off the sense that he has had this happen to him, relating to family, with emotions and gestures.

This video is mainly about how in a way his ego came betwee him and his family almost seperated them, but with the help of the little girl and a bit of sense that is avoided. The video does have some important performance shots but, the key in this video is the narrative which in this case is the real situation and is explained through this video.
There is a great link between the lyrics and the visual, with all that is being said is shown on the video. The video is a great example of the struggles and the downsides to becoming an artist or even jsut famous, in this video specifically capturing what life used to be like and what it is now. The colour scheme throughout is pretty dull, with mostly black and grey visuals and not much lighitng used.
The quick and effective cut in and out in the video worked very well,  as it is tiem with teh beat at some mpoint when it needs to be jumpy to fit the lyrics.

Analysis: Eminem- No Love ft. Lil Wayne

The following music video I have chosen to analyse is ‘No Love’ by Eminem featuring Lil Wayne. The main narrative of the video is of a young boy being bullied but is being throughout inspired to fight back by Eminem and Lil Wayne, in a way acting as mentors.

The first 30 seconds of the video starts with transitions of different clips including;  a boy being hit with dodge balls by three older boys, being pushed around by them afterwards in a locker room and this all during the start. There are also shots of posters in the boy’s bedroom of Eminem and Lil Wayne, one of which is a promotional poster for the film ‘8 Mile’ (which Eminem starred in). This is to start off the video with an immediate scenario straight away, to show that the video obviously has a theme of bullying and inspiration. The posters are to establish the fact that these are the artists in this music video and that it seems that the boy being bullied is a fan of their music. It could also show that both the artist face similar hardship, possibly bullying or in relation to this.

Lil Wayne then starts to sing his part of the song, singing in front of a dark and smoky background- this being the centre of the performance in the video, there are than transitions with clips of the boy being bullied and listening to music in between. The dark background portrays feelings of negativity and darkness, this is being emphasised by Lil Wayne’s lyrics;

• ‘Throw dirt on me, and grow a wildflower’- That the way and manner he acts now is due to the dirt thrown on him, the troubles he faced, he still grew and continues on his path, but with struggles.
• ‘You can keep knocking, but won’t knock me down’- Detailing the manner where there are many points at which they try to break him down, keeping getting at him, keep knocking, but he wont fall down or back down, but wont knock me down.

Eminem comes out the car and enters a studio, which is seen in the upcoming shots.
After this the boy is in the toilet and there is another bullying scene, than Lil Wayne finishes his part of the song and Eminem steps in, whilst this there seems to be projection of images, showing images of a jungle gym, monkey bars, fences and dark clouds. These images could represent the school life and also playgrounds, this could be to represent the places where the boy could get bullied and the clouds showing to be the dark days and bad moments of the child life being another sign of negativity.
From here onwards things change, the boy and his ways are going to change, although the imagery is showing else wise.
The next scene is where the boy comes up and is walking down in the school after listening to some music, the previous day. The lyrics say else wise such as;

‘You show me nothing but hate, you ran me into the ground, but what comes around goes around’

‘You get no love’

 ‘You can never break my stride’- This is the key simplifier in the video on this part, the visuals are the boy walking down in the school, where the bullies approach him, this is where the inspiration and rebelling starts.

From here where Eminem raps', the slideshow pictures change, you can see sunshine, dark pictures are not their anymore, sunshine and normal lighter clouds. The boy is approached, the 3 bullies come across while he is on his stride. There is an aggressive tone and harsh rapping of the lyrics, these combined with the serious look on the boys face imply that he is going to do something about the current state of the  bullying but, not on his won with the help of both rappers, motivating him with the music and inspiring him.
After this is where he stands up to the bullies proving the previous statement, although strangely there are three different endings, Eminem finishes his rap and the chorus comes in, with no love. In the first ending, the boy punches one of the bullies, trying to escape but gets caught by another guy. Another ending shows the boy just beating all of them up, with some clever editing involved during this editing section, there are same wave forms shown from the punches and does not get hurt. The last one, he is simply going away, walking away from the opportunity of fighting. This is clever and something not seen in other videos or even movies for that fact. Although these 3 could be different view expressed, could even be there fro the audience to guess which one actually happens but at the end of the day it could simply be because usually when yous tick up to bullies you have to face them physically but it could be that the rappers do not want to send a message that fighting  is the right way and walking away is just the positive option.
In the end you can see many artist shown in the end finishing off the chorus, this could be that other artists like the ones shown, faced issues of bullying and overcame this issue, with inspirational figures and music. Also with the various endings , these clips may act as if the rappers are almost the guardians for the boy and looking over him, being that inspirational figure to stand up for himself, overall inspiring him to do something, partially through the music.
Lil Wayne in his parts of the songs portrays the part of what has happened, how the boy is and what has happened, while Eminem shows the upbringing and the spirit/inspiration bought towards the boy getting up and fighting for himself.

Music video analysis- Rihanna man down

Rihanna- Man Down


This video is by Rihanna called man down.
The video starts with the star image, Rihanna and her being the main star. She comes from a dark lighting in a room and watches the man get shot in a crowded area. This is a very strong start for the video but could be due to the problems Rihanna may have faced during the time around the making of this video. One thought is towards the complicated relationship with Chris Brown after the big beat-up things have been on and off in terms of their relationship. I feel that there are many scenes in this video expressing the way Rihanna may be feeling. It moves to  a black screen, then shows text saying, 'yesterday morning' and it moves straight back to the star, Rihanna. Her image is shown as playful and as some sort of local queen. She is happy with everyone and the people are happy with her and this is including children.
After this local scene and her on the bicycle, establishing shots, it moves onto her around with some of her thug mates, these could be there to show she is protected and to act strong even though she is to be insecure and hurt from the incident with Chris Brown.
Again it goes back to story and performance, but mainly to the shots where Rihanna dominates the screen and she is the visual. Soon after she is at a party and is with dancing with another man, could be signify or Rihanna's way of sending a message to Chris Brown. She goes and takes off at the side, this could be a signifier in the story part where she is waiting got be approached by a target of some  sort. She is approached by the guy shot at the beginning and they start ot dance. From here is what she could be relating to what actually happened to her in real life, in accordance with the incident involving Chris Brown.The man who is later on shot, follows Rihanna and this is attraction of sort and from here on the man gets a bit aggressive and forces him self to be with Rihanna. This could be seen in comparison to Chris Brown being aggressive and assaulting towards Rihanna.
In the end it shows the Rihanna to be running to the draw and getting hold of a pistol, which was therefore used to kill the man, leading to one thing and answering who the killer was.

Target audience to Rihanna on the whole is; mainly girls and some boys ages 19-21 with them being White and black. Also due to her clever marketing, the fans she had are crazy about her star image, who is alos a fashion icon and is a big trend-sitter. Who can be said ot be a big role-model for the audeince who may have had relationship problems or feel they can realte to her music. Rihanna is also an artist who stands fro womens and that of empoweremtn, this is something that is shown through her new image and videos.
 In terms of her image it has definately changed and i also have a post upon this top and you can find this stopic elaborated more on teh post.
Throughout the video is voyeurism and this is the normal image shown throughout Rihanna's videos due to her new image and this is something that is there to in a way satisfy some of the people who watch the video. She often expresses sex appeal and mostly wears tihgt clothing for the gaze in attraction or for the seducement of some. Getting so much intrest and gossip over her, and basically a lot of attention, something the audeince feel they ened and so follo the way she dresses or acts like her.
All in all i think that the video is Rihanna's way of expressing the events, showing her opinion and her thoughts but also a consequence and a message possibly to Chris brown. Although this contradicts to what is happening now, with the two doing a song together.