Analysis: Ne Yo- One A Million

With the start of this video , there are white credits going acroos the screen including; entertainment company, picture company and the name of the actual song. You also realise that the beggining of the song, Ne Yo is actually speaking to the two other girls, while they are sitting on the backup dancers lap. This song is in particular related to other music videos, that all follow up on a story and him starting with speaking to the two girls, this doesnt make sense without watching the other videos that all create a full story.
Ne-Yo starts with a devious image, wearing a smart black and white outfit; with black trousers, and a white shirt, with a matching black tie and black hat, something that people relate to him with as it is a stuck to his image and helps for him to get related to.  The white in his outfit connotes innocence and purity but this is highly contrased with his black trousers that dennote darkness and devious intentions. These two are both a weird good and abd mic, something that is protrayed throughout the video, wiht him liking and flirting with the main girl but than moving his focus form the main girl to other girls and flirting with them.

There are female actors are overly galmorised in this genre, but in this case the main girl is in casula clothing not too much makeup and normal hair, keeping it real and to the level of normal people, not like other females in videos in this genre. although this is relaistic approach is taken, there is still a big attraction for the male gaze, as the natural real women factor is used and so she still does stand out, this is linked ot the lyrics with Ne-Yo saying 'makes your soul stand out from all the rest'. The main female actor is playin hard to get, with Ne-Yo having to constantly going after her. This story can be realted to real life., as throughtout there are female with a gaze on Ne-Yo, but the girl he is after pays no attention to him, tryin to act unintersted.

The set of this video, is mostly on a city street in either LA or NY. We find out very easily that it is set in the uSA as we go in the video, the cab, busy streets and the shops.
There are a few areas where some special effects ahve been added, suhc as when he gives her the flower, or when he stops in fornt of the cab, other movements include his hand movements whilst dancing.
Towards the end there is a fade to black, and ther there is the line of 'TO BE CONTINUED', this idea that is done by Ne-Yo, fro a subtle move from music video to just movie, as tehre are different sequences shwon in as music videos. This is a clever diea ot keep bringing back viewers, keeping them ready adn hooked onto the story so they will definately go onto the next video to watch it finihs on forward form the cliff hanger.

Record Company

Angel overall in his songs does produce his own songs as he is a record producer. Although he is singed to, two labels in particular who are his distributors and promoters and would also help to produce songs.

One of the labels is 'Island records UK' this label is heavily involved with Angel due to being the UK label of that company and Angel situated in the UK as well. This company can be said to be the company that lifted Angel and brought him to being a mainstream artist.

The second label is 'Universal Republic', this company is heavily situated all over the globe, mainly America. The reason for this is that UMG (Universal Music Group) is the parent company and over looks his songs that he produces, alongside with Island records. These two labels also connect due to island Records distributes for Universal Republic.
The fact of the matter is that two are both inevitably are owned by the same conglomerate, 'Universal Music Group', this company has the largest shares in a music company business. Although if you go even higher UMG is owned by Vivendi, the massive giant in; Mass Media and Telecommunications.

Other artists signed to Island Records worldwide include; Akon, Justin Beiber, Mariah Carey, Alex Clare, Taio Cruz, Dappy, Jennifer Lopez and even PSY.
In overall fact i can state that these are then un-offically signed to and are working for Universal Republic but in fact are mainly signed to Island and UMG.

Group working - pics

Ashad doing the screen list draft copy

Me and Shaquille are just putting some finishing touches to the editing of our lip-sync, this is now finished and will be on the blog.

Shaquille working on the group blog; in particular he is adding to the post on videos which have influenced us.

Star Image-Rihanna

Star Image- How it can change over time

Since 2005 Rihanna's image has changed due to mostly her audience need, interests and for their satisfaction. I also believe an event in her personal life has averted her star image.
Rihanna's first music video single "Pon de Replay" in her debut alum called "Music of the Sun".


In this album her star image was illustrated as a pure complete innocent, good girl. Her music was categorized as reggae due to her Caribbean backgrounds. Rihanna's image within the music videos in "Music of the Sun" is seen as a very pure and innocent girl who was very recently discovered. Her main iconography at this moment was her natural beauty, innocence and her background played a huge part in her image. She was seen as a role model to young girls as she was a teenager whose dreams had recently come to life and was seen as an inspiration to young teenagers, that is is possibile to do what Rihanna has done.

In 2007, Rihanna's image has entirely changed in her attitude out of music and in relation to her album "Good girl gone bad", suggestions of this change are hinted in the tittle of her album. She has changed mainly within the industry by becoming edgy, mischievous and outspoken. Visual change, towards her image was, that she cut her hair very short and dyed it all black. Slowly with the start from this album and this year, her work started heading towards a different genre, producing more dance, hip hop sounds instead of the reggae sounds.


Rihanna's take on her change, as explained by her was that she felt, every album puts you into a different mood, which then requires change, it then has an effect on the music.
The change once again is een particualry in her song "umbrella", where her new image is properly introduced and shown to the world.

Another signifant factor towards her change, the inicdent she had with her ex-boyfriend, Chris Brown, when she was badly beaten up. Rihanna claimed that the expereince was for good and for abused womne to speak out or leave their partners. This whole incident made her whole look of being bad go down, portraying her as a victim, making her look vulnerable and innocent, this led to a lot of people becoming very supportive torwards her.

Since that incident, she has changed her image once more, semming more matured, a bit more playful, visually her hair is the biggest change dying it bright red, she seemsto be driven towards powerful ballards. Her current transformaiton is a mixture of features from her previous albums/images. It is now a new, original mix of Rihanna, being her self, something we as audience can relate to. She is defiantely know seen ad a inspiring fashion icon, becoming a massive trend setter, for clothes and hairstlyes.

In conclusion Rihanna has changed her star image greatly over the time period of her career, starting as an innocent reen quenn, later on bein edgy, releious-following envents of her personal life and finally to her hair colour being red, although this has been a major hit upon people. Her fan base and to whom her star image is represented at has expanded over time in her career, just as a her image has changed. Her constant changing image has helped her to stay relevant in the ever cahnngin music industry.

 

Music video directors

Gil Green

Gil has always been into music and especially hip hop and rap. He started as a DJ and then took his passion further, to study Film at the New York University, his thesis was what got him the attention nationally. He had directed a music video and being successful enough to be featured on MTV and BET channels.
His music videos are orginal, authentic and have a creative edge, this is due to his life xperiences and exposure to many sub-cultures, in an interview he had said ' I'm about telling stories... music videos are mini-movies to me.' He has shot over 100 videos expanding market from, latin, popo and the European market. Catering for massive, succesful artists including; John Legend, Usher, Timbeland, Diddy, Akon, Nelly, R Kelly, 50 Cent, Natasha Bedengfields, Lil wayne, Snoop Dogg, Rick Ross, Common ,Three 6 Mafialastly DJ Khaled and many, many more.

Gil green has been named, the 'Top Music Video Director' in the Source;s power 30 edition furthermore he has bene nominated 'Director Of The Year' for 2008, 2009 and 2010. He won 2008 MTV video Music Award for Best Hip Hop video for his direction in Lil Wayne's-Lollipop video.

In terms Gil Green and Dj Khaled, i feel both fall into category for me where i admire and really like the two as people and Director/Artists. The two have worked together on numerous occasions, below is a screenshot of some of the videos the have worked together on. I think that both have a similar vision and is the reason for so many succesful directed videos by Gil Green and songs by the DJ Khaled.

 Gil still continues to expand his directing talents into various meduims. Some of his recent expansion work, has directed the 2010 opening introduction for teh Miami Heat, it featured Dwanyne Wafe, LeBron James and Chris Bosh. The next is his directing and filming a Pepsi commercial and music video for the 2010 World Cup, featuring famous football stars; Didier Drogba and Fernando Torres.
You can see that wether it be videos or commercials, Gil's creative palette expands through several visual meduims. Gil's near future ambition is to go towards feature films. He says 'My goal as a film maker is for the viewer to see it once and think about it twice.'

Analysis of I Made It- Kevin Rudolf

 Music video project

Below is the presentation analysis of the music video 'I made it' by Kevin Rudolf Featuring Birdman, Jay Sean and Lil Wayne.