Analysis: Ne Yo- One A Million

With the start of this video , there are white credits going acroos the screen including; entertainment company, picture company and the name of the actual song. You also realise that the beggining of the song, Ne Yo is actually speaking to the two other girls, while they are sitting on the backup dancers lap. This song is in particular related to other music videos, that all follow up on a story and him starting with speaking to the two girls, this doesnt make sense without watching the other videos that all create a full story.
Ne-Yo starts with a devious image, wearing a smart black and white outfit; with black trousers, and a white shirt, with a matching black tie and black hat, something that people relate to him with as it is a stuck to his image and helps for him to get related to.  The white in his outfit connotes innocence and purity but this is highly contrased with his black trousers that dennote darkness and devious intentions. These two are both a weird good and abd mic, something that is protrayed throughout the video, wiht him liking and flirting with the main girl but than moving his focus form the main girl to other girls and flirting with them.

There are female actors are overly galmorised in this genre, but in this case the main girl is in casula clothing not too much makeup and normal hair, keeping it real and to the level of normal people, not like other females in videos in this genre. although this is relaistic approach is taken, there is still a big attraction for the male gaze, as the natural real women factor is used and so she still does stand out, this is linked ot the lyrics with Ne-Yo saying 'makes your soul stand out from all the rest'. The main female actor is playin hard to get, with Ne-Yo having to constantly going after her. This story can be realted to real life., as throughtout there are female with a gaze on Ne-Yo, but the girl he is after pays no attention to him, tryin to act unintersted.

The set of this video, is mostly on a city street in either LA or NY. We find out very easily that it is set in the uSA as we go in the video, the cab, busy streets and the shops.
There are a few areas where some special effects ahve been added, suhc as when he gives her the flower, or when he stops in fornt of the cab, other movements include his hand movements whilst dancing.
Towards the end there is a fade to black, and ther there is the line of 'TO BE CONTINUED', this idea that is done by Ne-Yo, fro a subtle move from music video to just movie, as tehre are different sequences shwon in as music videos. This is a clever diea ot keep bringing back viewers, keeping them ready adn hooked onto the story so they will definately go onto the next video to watch it finihs on forward form the cliff hanger.