Analysis of 13E8

This music video, does capture some key elements, the lighting in some areas of the video is good, not many props are seen, locations are basic; mainly based in around one room. There is emphasis and a connection with the lyrics and visual video shots. The actual lipsyncing is good in the parts that there is lipsyncing, which there aren't that many parts which are lip synced, a lot of the song are just still shots of the main artist in the frame. There are a lot shots emphasising her lips and eyes, which is good, this the only really sign of connection with the audience, as in other shots she doesn't really focus or look in the camera, for that feel of connection to the audience. There are some very good uses of cutaways, where you do not really recognise it has occurred, some areas where very well thought ideas to the storyboard and others weren't so good.
It seems as this video was a bit rushed, quick locations were set, some lipsyncing was good but other was not exactly on point this could be partially down to the editing. The actual acting looked like it was well suited to the song, although there could be a few changes in the facial expression differentiating form the storyline and the performance, even if the song has a certain genre or mood.
The lighting in a few shots could be significantly improves, as at one point i thought there was a black gap, but than i realised there was a figure (the artist). In terms of the artist making the song look realistic and get their point across legitimately, there seemed to be a bit of hesitation and a lack of confidence.
Her body language was unclear, with the mix of misenscene, because in one way it seemed as if the song was to show this style of acting form the artist but, at points it felt as if she was just naturally like that, possibly a bit unclear of her role and shy, as said before lack of confidence, which defiantly helps to secure viewers for the video.

Voyeurism 50 Cent- Candy Shop

Voyeurism of 50 Cent- Candy Shop

In this video, the image of a hip hop / rappers life is shown, living a luxurious lifestyle, with women, jewellery and expensive cars, 50 Cent being a famous example for this.

 Also in the video it is mostly female voyeurism, with voyeuristic treatment of the female body, in this case with use of dancers, these are to endorse the male artist’s ego. During this video there is a combination of some long shots and close-ups, showing numerous females, dressed in revealing clothing, all acting very seductive towards the artist, 50 Cent, this all helps to portray his luxurious lifestyle to the audience. This could be something wanted by some teenage boys, who see 50 cent as an idol.

There is voyeuristic treatment to the female body throughout the video, but also some voyeuristic shots of 50 Cent, with him being topless, showing that perhaps in this video males are also to be treated in this manner. This is just then one example, demonstrating the target market of hip hop / rappers, to be reaching to females as well as the males.

Analysis of I Made It- Kevin Rudolf

 Music video project

Below is the presentation analysis of the music video 'I made it' by Kevin Rudolf Featuring Birdman, Jay Sean and Lil Wayne.

Reflection on AS work

Above is my year 12 AS project with my group; Ashad and Vithush, we created this opening sequence. I think overall we didn't do to badly, with some key features of an opening sequence included such as; a wide variety of camera angles, well structured storyboard, good locations, strong performance, good editing and good sound.
Initially we did waste a lot of time on research and planning, we thought about many different takes that we could do, ideas were being discussed but we weren't getting anywhere. Although as we went along we managed to collaborate a few ideas, in a way creating our final project. I feel that are locations were something that we received positively on many occasions as feedback from people watching the video. We definitely could have improved on the plan of shooting, where solely organise the day to shoot, edit etc. Due to lacking in this we did effect the other actors' lesson time partially. Although this was something him and his teacher understood so was not a major issue, our main character Ashad, was a strong, confident lead character who understood how to portray out story in the right manner, with face expressions, gestures and movements of the body.
Another big piece that we could and should have changed, was the length of the chase scene up to the roof, this could have been shortened as it just seemed way too long and extended, all around the high street. The lighting was mostly positive and well sued although there should have been much more consistency, in addition we could have payed much more attention to the misenscene, in particular the other actors' clothing, his acting also could haven been improved, in comparison it was not as effective.
In terms of editing, i think the shots were placed very well, cutaways at the right time, smooth transition to the next shot with no stuttering, the middle of the story in the lift, was to release the tension and create a bit of relationship between the audience and the character, for them to feel sorry and connect with Asahd the main character.
Some challenges we faced include the; lift scene with one moment the camera being left in the lift for one scene and the doors shut and the lift was about to leave the floor. Another issue not really thought bout, was the physically attainment of the other character as he was really tired as we had to do a lot do chase  scenes and a few attempts with different shots and angles, this tiredness effected his performance, with us than understanding that the performer will need well rested amount of breaks in between the shooting. The sound in the video was very effective, i think(not only because i edited and mainly created it), due to the interaction with the footage and the two really working together and linking.
Another issue was the beginning camera, a bit shaky, at some other stages the camera was a bit wobbly, but we created some good moment where we overcame these, such as having good movement shots down the stairs for Ashad main character and slow the scene with the splash of the water, which was slightly edited.
Lastly another issue, not fully related to the video, the evaluation, because this work needed to be done asap and there were quite a few questions and it would be best to start preparing for the answers at earlier state and not leave it to the last minute.